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ISSUES ON MARKETING, PROFIT AND LOSS SHARING IN NON-INTEREST BANKING: A CASE STUDY OF HABIB NIGERIA BANK LIMITED

ABSTRACT

Marketing is aimed at motivating any type of goods or services from production to final user. Marketing in modern day banking requires professional skills of persuasion and conviction to bring about acceptance by customers to your organizations bearing in mind other competitors in the society. Marketing non interest banking will have to consider other financial institutions who are moving side by side and are a lot stronger and accepted by the society.

A comparison between conventional banking and non interest banking was made to bring about the “SWOT” position of both systems for any readers understanding, using Habib Nigeria Bank as a case study.

TABLE OF CONTENT

Title page- – – – – – – – – i

Approval page – – – – – – – -ii

Dedication – – – – – – – – -iii

Acknowledgement – – – – – – – -iv

Abstract – – – – – – – – – -v

Table of content – – – – – – – -vi

CHAPTER ONE

INTRODUCTION – – – – – – – -1

1.0 Background of the study – – – – -1

1.1 Statement of the problem – – – – -5

1.2 Purpose of the study – – – – – -6

1.3 Significance of the study – – – – -8

1.4 Research questions – – – – – -9

1.5 Scope of the study – – – – – – -10

CHAPTER TWO

LITERATURE REVIEW – – – – – – -11

CHAPTER THREE

Research methodology – – – – – – -39

Design of study – – – – – – – -40

CHAPTER FOUR

Presentation, analysis and interpretation of data – -48

CHAPTER FIVE

Summary of findings – – – – – – -60

Conclusion – – – – – – – – -61

Recommendations – – – – – – – -62

Suggestions for further research – – – – -64

References – – – – – – – – -65

Appendix I – – – – — – – – -68

Questionnaire. – – – – – – – -69

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