ATTENTION

BEFORE YOU READ THE ABSTRACT OR CHAPTER ONE OF THE PROJECT TOPIC BELOW, PLEASE READ THE INFORMATION BELOW.THANK YOU!

INFORMATION:

YOU CAN GET THE COMPLETE PROJECT OF THE TOPIC BELOW. THE FULL PROJECT COSTS N5,000 ONLY. THE FULL INFORMATION ON HOW TO PAY AND GET THE COMPLETE PROJECT IS AT THE BOTTOM OF THIS PAGE. OR YOU CAN CALL: 08068231953, 08168759420

WHATSAPP US ON  08137701720

GREEN MARKETING AWARENESS AND CONSUMERS’ PURCHASE DECISION OF FOREVER LIVING PRODUCTS IN ZARIA

INTRODUCTION

Over the past few decades, concern about the environment has become a significant public

issue. A sharp rise in environmentalism, which is a movement that began as a process of

protecting the consumers against unethical marketing practices, has emerged in the United

State and Western Europe in the 1970s and as a result of the increased level of environmental

awareness, this leads to a positive change within consumers’ behaviour towards

environmentally related products. This change contributed to the start of the green revolution

to prevent further environmental damages (Purohit, 2012).

Although, environmental issues influence all human activities, as society becomes more

concerned with the natural environment, businesses have begun to modify their behaviour in

an attempt to address this society’s new concerns. Some businesses have been quick to accept

concepts like environmental management systems and waste minimization, and have integrated

environmental issues into all organizational activities. Afterward, due to increased social and

political pressure, organizations have moved beyond these concepts to recycling, alternative

packaging, redesigning of products, and alternative products. Since 1990s, environmental

concern has become one of the most important issues. Both in United States and Europe,

businesses have discovered that in future, consumers are more likely to be environmentally

conscious when making their purchase decisions (Teng & Weai, 2014).

One business area where environmental issues have received a great deal of discussion in the

popular and professional press is green marketing, in return to consumers concern and attitudes

for the environment, companies make their marketing strategies to appeal consumers

environmental concern. This marketing strategy, named as green marketing, have caused

companies to adopt green policies in their marketing activities (Suplico, 2009). Forever living

product company is incorporating societal environmental concern into their marketing strategy

by offering environmental friendly products.

TABLE OF CONTENT

Title page- – – – – – – – – i

Approval page – – – – – – – -ii

Dedication – – – – – – – – -iii

Acknowledgement – – – – – – – -iv

Abstract – – – – – – – – – -v

Table of content – – – – – – – -vi

CHAPTER ONE

INTRODUCTION – – – – – – – -1

1.0 Background of the study – – – – -1

1.1 Statement of the problem – – – – -5

1.2 Purpose of the study – – – – – -6

1.3 Significance of the study – – – – -8

1.4 Research questions – – – – – -9

1.5 Scope of the study – – – – – – -10

CHAPTER TWO

LITERATURE REVIEW – – – – – – -11

CHAPTER THREE

Research methodology – – – – – – -39

Design of study – – – – – – – -40

CHAPTER FOUR

Presentation, analysis and interpretation of data – -48

CHAPTER FIVE

Summary of findings – – – – – – -60

Conclusion – – – – – – – – -61

Recommendations – – – – – – – -62

Suggestions for further research – – – – -64

References – – – – – – – – -65

Appendix I – – – – — – – – -68

Questionnaire. – – – – – – – -69

HOW TO RECEIVE PROJECT MATERIAL(S)

After paying the appropriate amount (#5,000) into our bank Account below, send the following information to

08068231953 or 08168759420

(1)    Your project topics

(2)     Email Address

(3)     Payment Name

(4)    Teller Number

We will send your material(s) after we receive bank alert

BANK ACCOUNTS

Account Name: AMUTAH DANIEL CHUKWUDI

Account Number: 0046579864

Bank: GTBank.

OR

Account Name: AMUTAH DANIEL CHUKWUDI

Account Number: 3139283609

Bank: FIRST BANK

FOR MORE INFORMATION, CALL:

08068231953 or 08168759420

AFFILIATE LINKS:

myeasyproject.com.ng

easyprojectmaterials.com

easyprojectmaterials.net.ng

easyprojectsmaterials.net.ng

easyprojectsmaterial.net.ng

easyprojectmaterial.net.ng

projectmaterials.com.ng

googleprojectsng.blogspot.com

myprojectsng.blogspot.com.ng

https://projectmaterialsng.blogspot.com.ng/
https://foreasyprojectmaterials.blogspot.com.ng/
https://mypostumes.blogspot.com.ng/
https://myeasymaterials.blogspot.com.ng/
https://eazyprojectsmaterial.blogspot.com.ng/
https://easzprojectmaterial.blogspot.com.ng/

By admin

Leave a Reply

Your email address will not be published. Required fields are marked *