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EMERGING TRENDS AND ISSUES IN CREATIVITY AND INNOVATION FOR GLOBAL COMPETITIVENESS
ABSTRACT
Each and every generation must contend with profound political, economic, social and above all, technological transformations. They not only change long-held assumptions about our future economic prospects but also create new expectations about human advancement and social progress. Yet the breadth and velocity of technological innovation appears equally inspiring and empowering as well as disruptive and ominous. Context, culture and circumstance all play a role in creating a positive or negative reaction.
For example, on one hand, a new era of industry advances in data analytics, nanotechnology, artificial intelligence, neuroscience and unconventional energy is transforming business, industries and economies. On the other, societal concerns such as structural unemployment, income inequality, skills training and national competitiveness are being framed in the context of technological innovation. The challenge is to arrive at a shared understanding of innovation and an awareness of how it can generate greater value for all for the people we serve, the organizations we lead and the societies to which we belong.
Creativity and innovation are important determinants of competitiveness, without which a nation or economy hardly becomes competitive. They are central to the development of any economy and as such a country must constantly keep abreast and adapt continuously to pave the way for significant improvement in contemporary times
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