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DIVERSIFICATION STRATEGY, A WAY TOWARD THE COMPETITIVE ADVANTAGE
Abstract
Today, each country’s entity is originated by production and in production; the product’s diversity has an important role. The increasing significance in explaining the changes in the form organizations and industries, has led to a significant advancement in different areas of social sciences. In this article, diversity is divided into two parts: “related diversity” and “unrelated diversity”.
Key words: diversification strategy, Related Diversity, Unrelated Diversity