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ASSESSING FACTORS AFFECTING MARKETING OF VEGETABLE PRODUCT: THE CASE OF RIVERS STATE, NIGERIA
Abstract: A griculture is an important sector in Nigeria. It plays a great role in poverty alleviation, food security, and economic growth. The main objective of this study was to assess factors affecting marketing of vegetable product in Rivers State, Vegetables producers, North Shewa Zone, Amhara Regional State. From 6 potential vegetable producer kebeles in the woreda 3 kebeles were selected purposively. Multistage sampling technique and proportional stratified sampling technique was used to select sample vegetable producers from each stratum. 346 vegetable producers were selected by using proportionate stratified random sampling technique. A structured enumerator administered schedule was used to collect the primary data. Descriptive and inferential statistical tools are used to analyze the data. Based on the regression model, the study identified that price, infrastructure, market information, middlemen, and education and training factors significantly affect vegetable product marketing. The value of R Square was 0.636. This shows that 63.6 percent of vegetable product marketing can be explained by the independent variables. While, the remaining 36.4 percent vegetable marketing is influenced by other factors. The findings of this study implied that, farmers Union , the regional government and other responsible bodies should formulate and implement appropriate market and pricing policy, disseminate market information in proper media, and improve road networks to enhance the effectiveness of vegetable marketing in the woreda. The union should collect products from individual farmers and search a better market to sell vegetables. It has to provide adequate storage facilities for vegetable products. The union also should protect vegetable producers from exploitations of middlemen.
Keywords: Factors, Vegetable marketing, Rivers State,