ATTENTION

BEFORE YOU READ THE ABSTRACT OR CHAPTER ONE OF THE PROJECT TOPIC BELOW, PLEASE READ THE INFORMATION BELOW.THANK YOU!

INFORMATION:

YOU CAN GET THE COMPLETE PROJECT OF THE TOPIC BELOW. THE FULL PROJECT COSTS N5,000 ONLY. THE FULL INFORMATION ON HOW TO PAY AND GET THE COMPLETE PROJECT IS AT THE BOTTOM OF THIS PAGE. OR YOU CAN CALL: 08068231953, 08168759420

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LAUNCHING A NEW PHARMACEUTICAL PRODUCT

ABSTRACT

This Project is Titled “LAUNCHING A NEW PHARMACEUTICAL PRODUCT. A CASE STUDY OF GLAXO NIG. LTD. AND PFIZER NIG. LTD.” The writer is concerned about the problems associated with the launching of new pharmaceutical products leading to failures in most cases of such products in achieving the firms objectives and goals. Thus the project is centered on the causes and remedies of new product failures in the pharmaceutical market. Most of the findings are based on informations obtained from many of the pharmaceutical firms operating in Nigeria. The secret to successful launches by the two leading pharmaceutical firms in Nigeria by the name Glaxo Nig. Ltd, and Pfizer Nig. are adopted in this write up to enable other pharmaceutical firms benefit immensely in the activities that preceed the commercialization of a new pharmaceutical product. Vital recommendations are given to enabling the pharmaceutical firms achieve their set financial objectives and goals product-wise.

TABLE OF CONTENT

Title page- – – – – – – – – i

Approval page – – – – – – – -ii

Dedication – – – – – – – – -iii

Acknowledgement – – – – – – – -iv

Abstract – – – – – – – – – -v

Table of content – – – – – – – -vi

CHAPTER ONE

INTRODUCTION – – – – – – – -1

1.0 Background of the study – – – – -1

1.1 Statement of the problem – – – – -5

1.2 Purpose of the study – – – – – -6

1.3 Significance of the study – – – – -8

1.4 Research questions – – – – – -9

1.5 Scope of the study – – – – – – -10

CHAPTER TWO

LITERATURE REVIEW – – – – – – -11

CHAPTER THREE

Research methodology – – – – – – -39

Design of study – – – – – – – -40

CHAPTER FOUR

Presentation, analysis and interpretation of data – -48

CHAPTER FIVE

Summary of findings – – – – – – -60

Conclusion – – – – – – – – -61

Recommendations – – – – – – – -62

Suggestions for further research – – – – -64

References – – – – – – – – -65

Appendix I – – – – — – – – -68

Questionnaire. – – – – – – – -69

HOW TO RECEIVE PROJECT MATERIAL(S)

After paying the appropriate amount (#5,000) into our bank Account below, send the following information to

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(1)    Your project topics

(2)     Email Address

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Bank: GTBank.

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FOR MORE INFORMATION, CALL:

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