THE IMPACT OF FACEBOOK ON POLITICAL DISCOURSE IN THE 2023 GENERAL ELECTION IN NIGERIA

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THE IMPACT OF FACEBOOK ON POLITICAL DISCOURSE IN THE 2023 GENERAL ELECTION IN NIGERIA

Abstract:

This study explores the influence of Facebook on political discourse during the 2023 general election in Nigeria, a period marked by heightened political engagement and social media activity. As Facebook has become a dominant platform for information dissemination and public debate, understanding its role in shaping political discourse is crucial for assessing its impact on democratic processes.

Utilizing a mixed-methods approach, this research combines quantitative analysis of Facebook engagement metrics with qualitative assessments of political content and user interactions. Data was collected through surveys of Facebook users, content analysis of political posts, and interviews with political analysts and social media experts.

Key findings reveal that Facebook significantly influenced political discourse by providing a platform for political parties and candidates to communicate directly with voters, thus bypassing traditional media channels. The study identifies several ways in which Facebook affected political engagement, including the dissemination of political information, the mobilization of supporters, and the facilitation of public debate. However, it also highlights challenges such as the spread of misinformation, echo chambers, and the potential for political polarization.

The research concludes that while Facebook has enhanced political engagement and provided new avenues for political expression, it also presents risks that need to be managed to ensure a healthy democratic process. Recommendations for mitigating the negative impacts of social media include improving digital literacy among users, enhancing fact-checking mechanisms, and promoting more responsible use of social media platforms by political actors.

This study contributes to the growing body of literature on social media’s role in politics and offers insights for policymakers, political strategists, and social media platforms on how to better navigate the complex landscape of digital political discourse.

Keywords: Facebook, Political Discourse, 2023 General Election, Nigeria, Social Media Influence, Misinformation, Political Engagement.

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