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EVALUATION OF THE ROLE OF DISTRIBUTION STRATEGIES IN ENHANCING SALES OF ROOFING SHEET: A STUDY OF EMENITE LTD.

ABSTRACT

This project work is tittled ’’ Evaluation Of The Role Of Distribution Strategies In

Enhancing Sales Of Roofing Sheet: A Study Of Emenite Ltd’’. It is pertinent to

state that the production process cannot be said to be complete until the good

reach the final consumer. The perpetual unavailability of the product in some

regions of the country that its distribution strategies could not effectively

enhance sales as would have been expected. This study assess the impact of

distribution channels in emenite roofing company, availability, measure its

significant effects on the distribution strategies of the firm and make

recommendations toward enhancing better strategies for the company’s

performance. The population in this study were one hundred and data used were

primary and secondary sources while 85 was returned valid. Data collected were

analyzed using simple percentage ratio and chi-square statistical technique. At

the end of the study the researcher discover that poor road network significantly

affect the cost of the product and the railway which could have been alternative

means of transportation is not functioning for some times now. Findings shows

that the company does not pay adequate attention to promotion campaign. The

study recommend that Emenite Ltd should open depots in viable towns in the

country so that there will be distribution effectiveness and the product can be

extended far wide

TABLE OF CONTENT

Title page- – – – – – – – – i

Approval page – – – – – – – -ii

Dedication – – – – – – – – -iii

Acknowledgement – – – – – – – -iv

Abstract – – – – – – – – – -v

Table of content – – – – – – – -vi

CHAPTER ONE

INTRODUCTION – – – – – – – -1

1.0 Background of the study – – – – -1

1.1 Statement of the problem – – – – -5

1.2 Purpose of the study – – – – – -6

1.3 Significance of the study – – – – -8

1.4 Research questions – – – – – -9

1.5 Scope of the study – – – – – – -10

CHAPTER TWO

LITERATURE REVIEW – – – – – – -11

CHAPTER THREE

Research methodology – – – – – – -39

Design of study – – – – – – – -40

CHAPTER FOUR

Presentation, analysis and interpretation of data – -48

CHAPTER FIVE

Summary of findings – – – – – – -60

Conclusion – – – – – – – – -61

Recommendations – – – – – – – -62

Suggestions for further research – – – – -64

References – – – – – – – – -65

Appendix I – – – – — – – – -68

Questionnaire. – – – – – – – -69

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